Secret Escapes forges flash deal partnership with TripAdvisor-owned Jetsetter

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Secret Escapes forges flash deal partnership with TripAdvisor-owned Jetsetter

JetSetter Secret Escapes

London-based luxury flash deal travel site Secret Escapes is expanding the reach of its concept by checking into a strategic partnership with US-based Jetsetter.

The latter, which is owned by TripAdvisor, also has a luxury focus and will receive flash sale inventory from Secret Escapes.

The British company’s teams will manage all flash bookings for Jetsetter, providing the American counterpart’s 20m members across the US and UK with hundreds of deals on a weekly basis.

The deal comes after Secret Escapes secured a Google-backed investment for $60m in July. That’s quite a development from the firm’s 2011 launch, the year it was named in the Future 50.

Tom Valentine, COO of Secret Escapes, said: “Jetsetter and Secret Escapes share a laser-focused travel deals DNA and are both in the business of inspiring people to take more and better holidays.

Nine-out-of-ten Secret Escapes bookers have told us they weren’t planning the trip before they saw it on our site or in one of our emails – we’re immensely proud of that statistic, and our suppliers love the incremental revenue they make from working with us.”

Flash sales powered by permission marketing is now an established part of the luxury travel ecosystem – this strengthens the model in the sector by combining the operations of two successful, ambitious companies at scale.”

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