Adele ticket touts thwarted by Future 50’s Songkick

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Adele ticket touts thwarted by Future 50’s Songkick

Ticket touts hoping to profiteer from Adele’s latest tour have been stopped in their tracks, in part, thanks to Future 50 alumni Songkick.

Adele required would-be concertgoers to register interest on her personal website, which enabled Songkick to use its software to root out known offenders and prevent them from buying tickets.

The company believes that of the 57,000 tickets sold on Wednesday, only 2% have ended up on resale sites so far.

That’s still more than 1,000 tickets, but it’s a 50% improvement on events with similar demand, according to Songkick.

“This morning, Songkick sold 57,000 tickets to fans, with less than 2% of these tickets making their way onto resale markets by mid-afternoon,” the company said. “Compared to other events, we believe these efforts helped to reduce resale by well over 50%.”

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